Social media is one of the most cost-effective ways to connect with your customers and to keep your business in front of them in relevant ways. Social media tools make it easy for word-of-mouth marketing to help your business take off quickly and efficiently.
Success with this strategy involves building your business presence on social sites like Facebook, Twitter, LinkedIn and Pinterest, as well as publishing content on your site that engages your customers and encourages them to take action and to spread the word to their contacts, as well.
Just a few benefits of having a social media strategy in place:
- Build brand awareness and loyalty
- Relate with your customers and prospects in a way that is meaningful to them
- Gather market research quickly and easily
- Display your expert status online
- Enhance your customer support efforts